As a business owner, you likely have more than one digital marketing platforms in your arsenal. With so many options on the market, finding the perfect digital marketing platform can be overwhelming. But don’t worry! We’ve got you covered. This comprehensive guide will help you make the right decision based on your specific needs and goals.
What is a Digital Marketing Platform
A digital marketing platform is a software or hardware system that helps businesses create, manage, and deliver digital content and services. Different digital marketing platforms can be used for different purposes, including web marketing, email marketing, social media marketing, search engine optimization (SEO), and paid search.
Social Media Marketing
The use of social media in marketing is crucial for any company. If you want to target specific markets with targeted ads or use social media as your primary medium for marketing communication, then a social media management platform is the answer. It allows you to connect with customers and potential customers, promote your brand, and find new leads. Before choosing your social media marketing platform make sure that is present in your country. For example, TikTok is not present in India, whereas available in countries like Australia, the US, etc. Social media networks allow brands to publish interesting content that viewers can share, thereby boosting brand recognition. Consumers use Instagram, Facebook, Tik Tok, LinkedIn, and Snapchat a lot these days. This is why it’s crucial for brands to be active on various social media platforms. There are countless possibilities for engagement and connection on such kind of digital marketing platforms. Social media marketing will be most beneficial to businesses in the service, food, and e-commerce sectors; however, B2B and mining firms might not find it to be a good fit. For instance, the image below shows how the brand Starbucks is using social media to generate leads and brand awareness.
Brands can collaborate with other brands or celebrities to advertise their products online and through social media. Collaboration in marketing can increase a company’s reach, give a brand more credibility, and build a network of highly regarded companies. For instance, the jeweler can collaborate with a fashion company to promote their jewels. Which aid both companies in establishing their brands and perhaps increasing revenue. Furthermore, one out of every two women who made a purchase did so based on an influencer’s recommendation.
Influencer marketing is a type of marketing that uses people who are not professionals to promote a product or company. Instead, they will work as ambassadors for the company or product and communicate with their social media followers in order to promote it.
This type of marketing has many benefits for businesses and individuals alike. Some of the benefits include:
1) Getting more traffic to your website or blog—influencers can drive traffic to your site or blog much faster than any other online outlet. This is due to the fact that they have an audience that they know and trust, which means they can provide valuable information and insights at a fraction of the cost.
2) Increasing sales—influencers are often known for their creative writing, targeting specific demographics, and creating engaging content that engages readers. As a result, they are often able to increase sales by providing valuable new information at an affordable price point.
3) Building brand awareness—influencers often have strong connections with their social media followers, which can lead to increased brand awareness around their products or services. This is because people tend to trust those who exhibit qualities such as creativity, knowledge, and passion for their work.
Email Marketing
One of the most important components of your online presence is email marketing. It allows you to connect with potential customers, build a relationship, and promote your products or services. As a result, this digital marketing platforms work well to raise conversion rates and promote brand awareness. If you want to reach more consumers through online advertising or create an online presence for your business in order to attract new customers or grow sales, a web or email marketing platform will be ideal. You may be wondering how to get emails for email marketing. Making opt-in forms that let consumers submit their email addresses and subscribe to your mailings is the simplest and quickest approach to gathering email addresses. Another strategy is to organize a contest and request that users enter their email addresses in order to be entered to win one of your goods or services. There are also a lot of other methods. The above-mentioned 2 are the simplest ones. While sending emails there are certain things that you should consider for successful email marketing and they are
- Use clear and concise language
- Choose an effective tone for your email marketing campaigns
- Make sure your message is top of mind for your target audience
- Use a subject line that will be remembered and referred to in future emails.
Content Marketing
Content marketing is a powerful tool for any business. It can help you build brand awareness, trust and loyalty – people consuming your content will start to form an impression of your brand. Publishing informative, well-researched content can mean your business is seen as authoritative and trustworthy. You might have seen popular websites have a blog section where they provide educational tips and information through which they are familiarizing their brand. Whether you’re starting out or have been in the game for years, you need to embrace it if you want to stay afloat.
There are three main areas that must be considered when designing content:
- The topic or topic of the content: What is your target audience interested in? Are you trying to reach people who are already readers or followers of your site or blog? If so, make sure your content is relevant to those readers before you even start writing it!
- The tone of your writing: Is your writing bubbly and fun? Or do you try to stay serious? If you’re trying to reach people who are already decision-makers or have busy lives, make sure your writing has a balance between Informative (what does this information teach me?), Engaging (does this article help me solve my problem?), and Attractive (would I want to read more of this?).
- The layout: How will readers find the information they need on your site or blog? Will it be laid out in an easy-to-read format like white text on black paper or will every page include images, videos, etc.?
- Research Your Competitors: When you research your competitors, note what type of content they are producing and what appears to have been the most successful. Find out what keywords they are aiming for as well.
Once you’ve determined how your content should look, it’s time for you to start writing!
Search Engine Optimization (SEO) Marketing
For any kind of business, SEO is one of the crucial digital marketing platforms. The most essential thing you can do for your website is Search Engine Optimization because it increases the visibility of your website, which results in increased traffic and potential to convert visitors into paying clients. If you don’t have the right SEO tools, your website will start to fall apart and lose traffic.
How to Optimize Your Website for SEO
- Publish Relevant, Authoritative Content
- Use keywords in all of your content
- Use keyword-rich titles
- Update Your Content Regularly
- Conduct Site Audit
- Optimize your images
- Do link building
Pay-Per-Click (PPC)
Paying for clicks is one of the most effective ways to drive traffic to your website or blog. By using a pay-per-click campaign, you can increase your reach and convert more visitors into customers. Marketers pay a charge each time their ad is clicked on and place advertisements on websites or search engines like Google and Microsoft Bing. While banner advertising on websites often has predefined costs, these ads frequently appear at the top of search results pages and are largely determined by bids on particular keywords. Similarly, Facebook Ads Manager can be used to create targeted ads on your website or on your social media accounts.
For E-commerce type of businesses, the best digital marketing platforms is Google Ads in which they can run a shopping campaign or Performance Max campaign so, that your product is in front of the customers when they are searching for it. In order, to create a shopping campaign you need to sign up for google merchant center which is an easy process. For the dentist, or any service-based businesses search campaign would be the best campaign type.
Conclusion
In summary, when choosing a digital marketing platform, it’s important to consider your business goals and needs. Every digital marketing channel needs you to invest time, money and human effort. If you don’t plan your approach properly, you might end up wasting a lot of resources. Picking the best digital marketing platforms can provide your brand access to a whole new level of effectiveness, success, and results.